In Search of the Center: Searching for Ed Ruscha's Font

Tuesday, January 19, 2010

Searching for Ed Ruscha's Font

Trying to figure out what font this is in my quest to make 10 blurb books this week (yikes).

... and in the middle of writing this post, John Nettleton comes through with an answer! "I could not find an exact match. It is a slab serif font. The G is quite unique. Here are a few fonts that have some of the same properties but I could not find an exact match:

Malaga Black, from Emigre Malaga
Chaparral Pro-Bold, from Adobe
Rockwell Std Bold, from Adobe"

Though the best answer comes from James Luckett: "18pt gas station regular."

1 comment:

Ed Christie said...: I can't actually see your image, however I went to an Ed Ruscha exhibition in London recently and it said there that he invented his own type face, which looked like a sleek angular slab serif. Not sure if that helps but hope it does.; September 22, 2010 at 4:36 AM

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Past Subtitles:

and for one of those laser pointers from McDonald Observatory that looks as if it touches the stars.
and Radar, Chainsaw, Meatball, Cheeseball, Oatmeal, and Button Omelet.
and a yellow pocket knife and a cinema to go see Bruno.
and another three hours this evening to finish the blog before our 9 AM wake-up call.
and more space on Nancy's computer, a plan for the "Dudd" pool, and tomorrow to last forever.
and a room we can talk in that doesn't involve holding in laughter while Mark is sleeping in the bed six feet away.
and the fastest eight hour drive we've ever done (to Marfa tomorrow).
and NO RAIN in AMARILLO (or the ramp is off).
and the hunt for food that is not Mexican continues.
a restaurant that is not Mexican, no alarms, and an empty swimming pool.
an easy way to download audio files on blogger
and lightning at Walter DeMaria's Lightning Field in Quemado, NM
and a slow day with nothing much happening so we don't have to update the blog.
and a day in the desert sun that doesn't produce a headache.
and luck for tomorrow's drive.
and a helium tank (CHECK), a pilot (CHECK), and a night's sleep consisting of more than five hours (CHECK).
AND A MOTEL IN FLAGSTAFF THAT HAS HIGH SPEED INTERNET, SWEET DREAMS BEFORE WE WAKE UP TO GET THERE, AND OUR LATEST VIDEO TO UPLOAD FASTER THAN EVER BEFORE!
and margaritas and a good meal in Las Vegas.
and Ed Ruscha at Bryce Canyon
AND a fast internet connection and a working dryer in Panguitch, UT
When we say "searching for the center", we do not mean Center, Texas